thank you

As it happens every year, our event passes us by in a blur, with a flurry of "I love your work!" and "we need to catch up!" and "I wish we had more time!" in everyone's ears. And before we know it, the decorations are down and our time is now consumed by all the projects that have been waiting in the wings. It always feels as though we've missed our chance to say a heartfelt thank you. I hope a week isn't too late to say it. Truth is, you have all been on our minds and in our hearts since last weekend.
We simply cannot say enough about the artistry of our vendors, or the devotion of our shoppers. Each year you tell us how much you're looking forward to our event, and how happy it makes you.

Those words don't go unnoticed.

We hear you. And we thank you.

Have a wonderful holiday and a happy new year.

vendor spotlight // luna bella designs

Cris Sasso is also a Second Storie organizer and the incredibly hard working woman behind Luna Bella Designs. Her work is a wonderful mix of beauty and function and is as endearing as her personality. She is sure to have a heartfelt gift for your loved one this holiday season. 

vendor spotllight // vintage refashioned

JoAnn McGranahan is a Second Storie organizer and the artist behind Vintage Refashioned. She creates the absolute sweetest embroidered maps, prints and art pieces. Her beautiful work is made with much love and an incredible amount of attention to detail. You'll love visiting her table!

See more of JoAnn's work here:

vendor spotlight // pistachio press

Rachael Hetzel is a Second Storie organizer as well as the owner of Pistachio Press. She's bringing hand-written letters back in fashion with her classic yet modern letterpress stationery, cards and notebooks. Be sure to stop by her table, as she always has something new!

See so much more here:

vendor spotlight // lisa barker photography

Lisa Barker takes the sweetest photos. She captures the beauty of our city and it's surrounding countryside, people and agriculture. On top of that she's been around the country and the world, documenting her travels. Through her intimate photographs you feel as though you are standing there with her.

See more of her work here:

vendor spotlight // amy grigg woodwork

We are super excited to have Amy Grigg joining us this year. She does some truly gorgeous woodworking. Cutting boards, hand-turned bowls, boxes, and even pens. We are really loving her bowls with the raw edges. So beautiful!

Find more of her work here:

vendor spotlight // erica bello jewelry

What more can we say about Erica Bello's jewelry except that it's amazing. Like little pieces of architecture that you can wear. Make sure to stop by her table as her pieces are even more beautiful in person.

See her entire collection here:

vendor spotlight // blackbird letterpress

Kathryn at Blackbird Letterpress doesn't just make cards and stationery. She also makes the most incredible little interactive projects that you help create. Three-dimensional ornaments, cut-and-fold mini sculptures, and gift cards that you can customize. In a word: fabulous (and fun!)

See more here:

vendor spotlight // the knotty owl

Ashley of The Knotty Owl has been taking Rochester by storm this past year. You may remember her beautiful wooden chevron necklaces from our last event. Expect a whole lot more this year, as she has been taking it up a notch (or three!) with her new pieces. Hand carved totem necklaces, wood-burned geometric earrings, and more. And we thought we were in love before...

Check out her website here:

vendor spotlight // crude crafts

If you've been to Second Storie, chances are you know Crude Crafts. Our dear friend Lizz always has a table positively bursting with handmade fun. Being an eco-conscious artist of many talents, she always seems to have something she didn't the year before. Whether it's hand-bound notebooks, recycled bike inner-tube bracelets, or hand-stitched ornaments, it's always made from the heart.

Learn more about her here:

vendor spotlight // sara silvio

Sara Silvio's jewelry has the the simplest, most elegant lines. Subtle geometric shapes, gemstones, and 24k gold are present throughout her work. Those of us who wear her pieces get compliments on them every time!

See her gallery here:

vendor spotlight // margaret mcgowan pottery

We simply love the pottery of Margaret McGowan. With a limited color palette and simple, tactile forms, she creates pieces you truly want to use every day. Earthy and sleek at the same time, once you pick up one of her cups, you won't want to put it back down!

Find here here:

vendor spotlight // buffalo craft company

Buffalo Craft Company is Mark and Katherine Farrell, friends of Second Storie for many years now. We think they make a pretty great team! Copper, silver, and brass, etched with delicate patterns make their pieces bold and sophisticated. Loving those cuff bracelets!

See more here:

vendor spotlight // sewindie

Cara Livermore of Sewindie has the best gifts for the foodie in your life: lovely recipe cards, posters, and calendars featuring hand-lettering. She's also the founder of Chickpea, a zine devoted to vegan eating and filled with fabulous recipes and gorgeous photography.

Find more here:

vendor spotlight // fawnsberg

We're excited to welcome Fawnsberg to the show this year. Along with sweet note cards and stationery, they offer custom made calligraphy stamps! Sure to make your New Year's resolution to write more letters so much more fun to keep. 

See their collection here:

vendor spotlight // cecelia hayes

If it is small, sweet, and adorable, chances are that Cecelia Hayes made it. Adornments for you, for your home, to give or to keep. She has such an incredible eye for detail and all things tiny, that we know you won't walk away from her table empty-handed.

Find more here:

vendor spotlight // katie carey

Katie Carey's mugs have a tactile, rustic feel to them, while her hanging sculptures are light as air. Oh, and she has cups that say F***. Need we say more?

See her gallery here:

vendor spotlight // clockwork evolution

Woodworker William Downs has your gift list covered. Amazing hand-turned wooden bowls and truly incredible wooden puzzle cubes. Fun, useful and beautiful.

See his gallery here:

vendor spotlight // jonelle maira

Jonelle Maira's bold and elegant jewelry can really make a statement. Or it can be quiet accent. That's kind of the beauty of her work. Working almost exclusively in brass with tribal themes and motifs, Jonelle's pieces are seriously on-trend.

See her gallery here:

vendor spotlight // dulcie miller clayworks

Not only is she just about the sweetest person you'll ever meet, Dulcie makes some of the sweetest pottery as well. On her functional cups, bowls and cake-stands you'll find flowers, stripes, and even animals. Grab some while they're still there, because they go fast!

Meet her here:

vendor spotlight // silver and vine

The coziest, sweetest gloves and neck warmers come from Silver and Vine. Deep, gorgeous colors and classic patterns. Who on your list doesn't need some extra warmth this winter?

Find their shop here:

vendor spotlight // lost girl metalworks

Robbie of Lost Girl Metalworks doesn't just make jewelry. She makes true wearable art. Her pieces are asymmetrical, industrial, and eye-catching conversation starters.

See her entire collection:

vendor spotlight // the fuzzy bunny

The Fuzzy Bunny has the best, most fragrant handmade soaps. Seriously, the best. And don't miss their lip balms and hand-spun, hand-dyed yarns either! Make your lists now so you can stock up!

See everything they make here:

vendor spotlight // steven lee-davis

We're super excited to welcome Roycroft Artisan Steven Lee-Davis to our show this year! Using traditional wood engraving methods, each beautiful limited edition print is hand-carved from a wood block and then hand-printed.

See his portfolio here:

vendor spotlight // kala stein

Kala Stein is one of our favorite Second Storie veterans. Her table, full of functional pottery and small art tiles, is always popular so make sure you stop over early to get your favorites!

See more of her work here:

vendor spotlight // interstellar love craft

Marisa Krol, aka Interstellar Love Craft, continually knocks our socks off with her amazing jewelry. Always new, always bold, always feminine. We're not sure how she does it (or if she ever sleeps!) but we're sure glad she does.

Check her out here:

vendor spotlight // odd mod studio

Hand-crafted leather cuffs with more than a touch of retro are what you'll find at Odd Mod Studio's table. And the colors? You can't beat 'em! Trust us when we say you need to see them in person to really appreciate them!

Their shop:


vendor spotlight // penelpoe rakov

Those of you who have been to Second Storie before will recognize the brilliant colors and ultra-simple designs of Penelope's handmade glass jewelry. With a table bursting with color, her booth is impossible to resist!

See her collection here:

vendor spotlight // second seed in stitches

Nancy Topolski has been a vendor with us from our very first show in 2007. Her  table is sure to be a feast for the eyes. Filled to the brim with felted and knit fun, there's always something new!

Find more here:

vendor spotlight // the violet line


The Violet Line comes from the talented hands of Colette Watts Quaglia. Her mixed media collages feature painted images mixed with layers of pattern and pops of bright color. Her new line of sewn items also include the same blend of fun color and pattern. We can't wait to see them in person!

Check out more here:


vendor spotlight // nelle design

We're super excited to welcome Nelle Design to our event this year. Functional pottery with a clean, rustic design. Simply lovely.

See more here:

vendor spotlight // well-press paper

Well Press Paper makes the most awesome hand-bound journals and notepads. Bright, vibrant, geometric designs, and embroidered accents are their hallmark. Make room for them on your shopping list!

Check them out here:

vendor spotlight // planetarium

Planetarium is joining us for the first time this year and boy are we excited. Their line of printed clothing, pillows and bags are the ultimate in simplicity and elegance. 

Check out their entire line here:


vendor spotlight // small bird

We'll be featuring each of our vendors here on the blog in the days leading up to our event. Check back daily!

We're starting things off with Small Bird Handcrafted Jewelry.


Jenna has been a vendor with us almost from the very beginning. We love the sweet yet sophisticated feel of her pieces. Her style encompasses clean lines, floral patterns, and bold gemstones.

Find her here:

Our 2013 vendors!

Hello all, today is the day.

We're thrilled to present to you.... our 2013 vendors! 

Find the list of all of the amazing artists on the sidebar. We'll be showcasing each artist in the days leading up to the event (i.e. soon!)So stay tuned!

And in the meantime, get your wish list started!

2013 Application Closed

Our application period for our 2013 market is officially closed. Phew! What a ton of fabulous applications! We certainly have our work cut out for us.

Stay tuned and check back for the announcement of our vendor list!

As always, we'll be showcasing all of our vendors in the days leading up to the event, on Saturday November 30th.

More details to follow!

Our 2013 Application is here!

Hello, friends!

The day has finally come: our application for the 2013 Second Storie Market is here! 

Just like last year, you will find our application form on our sidebar. You can also find a button on our website which is now Just two quick steps: apply online, and submit your photos for consideration to That's it! You have until September 20th to get your submission to us.


Last year's Saturday-only event was such a success for our vendors and shoppers, we're keeping it the same again this year.

Also like last year, we're hosting a Friday evening mixer for our vendors to kick off the event. Come early, set up the night before, and enjoy everyone's company. There will of course, be many more details to come.

For now, head on over and apply! We're looking forward to hearing from you.


Shanna, JoAnn, Cris, and Rachael