Gratitude.

Rare photo of us all together, courtesy of Lisa Barker

Another year, and another market come and gone. Always, there is so much work and effort in the weeks leading up to the show, all for it to be over in a flash. Usually, we have a moment or two in which we wonder "why do we do this to ourselves?" And every year, on the event day, we get our overwhelming answer: because of all of you.  Our incredible vendors, and our engaged and thoughtful shoppers. Rochester, you showed your true colors like always, and you never cease to amaze. We are truly grateful for all of you, and for this community we call home. There is no better way to kick off the holiday season than in a space filled with so much magic. Thank you.
So much of what we all love about Second Storie is a culmination of years of work and ideas from not just the three of us. Our co-founders, Shanna Murray and Karen Stocks may have moved on to other things, but they are always here in spirit! 


JoAnn, Rachael, and Cris

Our 2014 Food Vendors!


We promised food trucks and boy, are you in for a treat! We're excited to announce that The Bento Box truck will be bringing their fresh Asian-fusion cuisine to our front door! Also joining us again this year with their stuffed corn-flour-flatbread tastiness is Hello Arepa!

Once you're inside the lobby, you'll find our good friends, and the bringers of fuel in the form of caffeine, Joe Bean Coffee Roasters!

We can't wait to see all of you tomorrow!

VENDOR /// SPOTLIGHT :: Pidge Pidge


We are immensely happy to welcome Pidge Pidge back to Second Storie! It's been a couple years since she joined us with her exquisite handwoven scarves and we have missed her. One look at her craftsmanship and colors and you'll know why. Trying to decide exactly which combination of colors and patterns is nearly impossible. We're super jazzed about her new pendants and clutches as well!

See more here: pidgepidge.etsy.com

VENDOR /// SPOTLIGHT :: Pistachio Press


Letterpress is taken to a new level when you meet Rachael of Pistachio Press. Whether you've had the pleasure of working with her on a custom invitation, have picked up one of her fun cards or need to own one of her amazing prints you will know that whatever you have is of the best quality. The creativity is endless in this lady!  The only thing more amazing than her work is her. We should know - she's a Second Storie co-founder!

See her collection here: pistachiopress.com

VENDOR /// SPOTLIGHT :: Odd Mod Studio


We're happy to welcome back Odd Mod Studio with their super-cool collection of leather cuffs. Looking for a simple wristband? They've got it. Want something a little more edgy? Flashy, even? They've got that, too. Colors and patterns galore, plus a fair amount of retro cred. You'll be looking cool for sure!

Want to see more? You'll have to stop by their table this weekend!